Graphic Design & Art Direction



︎About

Play is the freelance & full-time design practice of Pedro Lopes a graphic designer & art director based in Porto, Barcelona, Majorca, Madrid, Porto.

Pedro has a pragmatic approach based on research, development, and ideas. He went on Bachelor's degree (BA) Hons in graphic design at IDEP Barcelona between 2006–2010 and has since worked in freelance and full-time problem solver for renowned studios and agencies including Base Design, Astrid Stavro Studio, Erretres. The Strategic Design Company and Brand Union.

In 2011, he has won the prestigious Grand Laus award in the student category. In 2012, he was invited to participate as a jury in the edition of the Laus prizes.

He has 8 years of experience in visual communication, working across various media for a diverse range of clients. Book design, magazines, brand identities, printed matter, exhibition design, signage, web design, and packaging, for commercial and cultural institutes.

Pedro strongly believes in conceptual thinking and long-standing collaborative partnerships guided by simplicity, intelligent and modern craft design that makes a difference and solves problems effectively.



︎ Services

Branding Development

Creative Concept, Naming, Communication Strategy, Tagline, Brand Spirit.

Art Direction

Brand Mood, Visual Language, Photography Style.

Visual identity

Logotype, Identity/Dynamic Systems, Branding Applications, Guidelines, Typography, Iconography, Color System, Packaging, Book and Magazine design and Custom Publishing.

Digital

Web Design, App Design, Digital Branding, Digital Publishing.

Environment

Signage and Wayfinding.

︎ Experience

Independent Creative & Art Director
Freelancer

Play
July 2018 — Present
Porto, Portugal

Senior Designer

Volta Brand Shaping Studio
January 2017 — June 2018 
Porto, Portugal

Senior Designer

Brand Union
January 2015 — January 2016
Madrid, Spain

Senior Designer

Erretres. The Strategic Design Company
January 2013 — January 2015
Madrid, Spain

Middleweight Designer

Astrid Stavro Studio
February 2012 — August 2012
Majorca, Spain

Junior Designer

Base Design
February 2011 — January 2012
Barcelona, Spain

Graphic Designer Intern

Xavier Bas Disseny
October 2010 — January 2011
Barcelona, Spain



︎ Contact

(E) hey.playroom@gmail.com
(T) +351 913 623 140

︎ About this website

This playroom serves as a sample to expose and illustrate my approach with a short selection of projects. For full portfolio request, commercial commissions or any other inquiries, please do not hesitate to contact me on hey.playroom@gmail.com

Some of the images may belong to the brands or agencies related to each project. Please read project descriptions to learn more.

︎ Find me



Surfing when the waves are pumping, looking for typefaces in the middle of the street, spending too much time listening to good music, discovering the beauty in imperfection and having a deep connection with the earth.

Feedback is always appreciated. Thanks for visiting.
Cheers!