Play is the freelance & full-time design practice of Pedro Lopes a graphic designer & art director based in
Pedro has a pragmatic approach based on research, development, and ideas. He went on Bachelor's degree (BA) Hons in graphic design at IDEP Barcelona between 2006–2010 and has since worked in freelance and full-time problem solver for renowned studios and agencies including Base Design, Astrid Stavro Studio, Erretres. The Strategic Design Company and Brand Union.
In 2011, he has won the prestigious Grand Laus award in the student category. In 2012, he was invited to participate as a jury in the edition of the Laus prizes.
He has 8 years of experience in visual communication, working across various media for a diverse range of clients. Book design, magazines, brand identities, printed matter, exhibition design, signage, web design, and packaging, for commercial and cultural institutes.
Pedro strongly believes in conceptual thinking and long-standing collaborative partnerships guided by simplicity, intelligent and modern craft design that makes a difference and solves problems effectively.
Branding DevelopmentCreative Concept, Naming, Communication Strategy, Tagline, Brand Spirit.
Art DirectionBrand Mood, Visual Language, Photography Style.
Visual identityLogotype, Identity/Dynamic Systems, Branding Applications, Guidelines, Typography, Iconography, Color System, Packaging, Book and Magazine design and Custom Publishing.
DigitalWeb Design, App Design, Digital Branding, Digital Publishing.
EnvironmentSignage and Wayfinding.
Independent Creative & Art Director Play
July 2018 — Present
Senior DesignerVolta Brand Shaping Studio
January 2017 — June 2018
Senior DesignerBrand Union
January 2015 — January 2016
Senior DesignerErretres. The Strategic Design Company
January 2013 — January 2015
Middleweight DesignerAstrid Stavro Studio
February 2012 — August 2012
Junior DesignerBase Design
February 2011 — January 2012
Graphic Designer InternXavier Bas Disseny
October 2010 — January 2011
(T) +351 913 623 140
︎ About this websiteThis playroom serves as a sample to expose and illustrate my approach with a short selection of projects. For full portfolio request, commercial commissions or any other inquiries, please do not hesitate to contact me on email@example.com
Some of the images may belong to the brands or agencies related to each project. Please read project descriptions to learn more.